Yelp

Deliciously delightful copy for digital, print, and everything in between.

take care of your hunger

Scrolling on an empty stomach? It’s easy to lose track of time, and even ourselves, while we’re scrolling endlessly through Reddit. We might not even realize we’re getting hungry. Yelp helps you find the absolute best food nearby, so you can take care of your hunger and yourself.

Channels: Social

Paid social

Breaking it down with videos

You know what they say, “Show, don’t tell.”

I wrote these product explainer video scripts to help small business owners get a better understanding of the Yelp for Business products, and how they can use Yelp to their advantage.

Channel: YouTube

Impatience is a virtue

This campaign raised awareness for Yelp’s Waitlist feature precisely at the time when diners would most appreciate it—while they’re hungry and waiting for a table. We grabbed their attention with amusing, thought-provoking headlines that validated their feelings in the moment, and then we let them know that there’s a better way to get a table.

Channel: Print

MORE HEADLINES

Selling with empathy and hope

In May 2020, local businesses were just beginning to reopen after the initial COVID lockdown. To help business owners bring customers back, Yelp offered users a heavily discounted Reopen Plan. Given the hard times, I wanted the copy to be empathetic, while also giving people hope for better days ahead.

The result? An unheard of clickthrough rate of 59%.

Channel: In-Product