Finfare
Growing a new fintech brand from seed.
expertise not required
“It only has what I need.”
When I read this quote from a small business owner, the insight for a great campaign was born: Finfare’s platform is so easy to use, you don’t have to be an expert to get incredible results.
Channels: OOH
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Overview
Principle 1: Wisdom
Principle 2: warmth
Principle 3: Wit
Finding our voice
Finfare asked me to develop a verbal identity for the new fintech brand. I created a cerebral, yet warm tone of voice that played well with the brand’s existing visual identity that was heavily focused on the elements of nature.
Channel: Internal, Brand Guidelines, Tone of Voice
