Credit Karma
Clever, yet high-performing ad copy that’s right on the money.
Waiting for the mailman
If you have a heartbeat and a mailing address, you’ve received a credit card offer in the mail—and you probably threw it away without a second thought.
This ad plays off the absurdity of junk mail offers to highlight a better way: Credit Karma Marketplace.
Channels: Radio
radio spot (30 seconds)
Audio
Script
“Shhh! I think I hear the mailman.
Sorry, false alarm. I’m just so excited to see which offers for credit cards and loans will come in the mail today.
Now, I know the mailman said I should go to the Credit Karma Marketplace, where I can find pre-approved offers on credit cards, personal loans and more — meaning I’d have a 90% certainty of being approved — but I’m not like the 80 million people who already use Credit Karma. I prefer the anticipation, the anxiety, the thrill of not knowing.
If that’s not your thing, then you should just follow the mailman’s advice and go to Credit Karma.com.”
dispelling a mythnomer
Credit Karma wanted to dispel the myth that checking your credit could hurt your score. Thus, the “Mythnomers” campaign was born.
I wrote these social-friendly stories to show our mythological heroes conquering the trials and tribulations of personal finance—with the help of Credit Karma, of course.
Channels: Facebook, Instagram
Simple yet successful
Most people join Credit Karma simply because they’re curious about their credit score. So I cut to the chase with this straightforward ad that promises to give audiences exactly what they want. The campaign outperformed a control ad that hadn’t been beaten in years.
Channel: Social, Display, Landing Page
Facebook Ad
Google Ad
Landing Page
Credit karma goes to burning man
In the days of zero percent interest rates, Credit Karma’s quarterly all-hands meetings were a spectacle to behold. On one such occasion, I wrote and co-directed this series of short videos to play in between each speaker on the big stage. Given the meeting’s proximity to Burning Man, we decided to have a little fun.
Channels: Video, All-Hands